Let’s face it…
If you’re just starting out, you probably don’t have thousands and thousands of dollars to spend on paid advertising.
So you need to make every penny count!
And the easiest to amplify your ad budget is to increase the engagement on your Facebook page.
Engagement is simply whenever someone shares, comments, or likes one of your posts.
And the more engagement you have, the bigger your reach, and the more likely your audience is to organically see your posts.
Engagement is also important for something called your “Relevancy Score,” which is a little technical, so don’t worry if you’re not familiar with that metric just yet.
But all you really need to know is that…
Engagement is extremely effective for audience-building and monetization!So you basically want to create as much engagement as you possibly can, as it “greases the skids” of your Facebook marketing efforts.
So, with that in mind…
In this blog post, you’ll discover 8 strategies that work together to create more engagement and maximize your ad budget.
Now, I’m assuming that you a.) have a Facebook Page, b.) are already regularly sharing content, and maybe c.) you’ve already run a Like Campaign or a paid ad or two (though these last two points aren’t necessary for this post to be valuable for you today).
Sidenote: if you haven’t created a Page and started sharing content, you need to get started today! It only takes a few minutes to get started, and if you need content to share, you’re more than welcome to share any post on this blog—simply write a little blurb and share away!
Okay, so having said that…
How do you engage your audience effectively with Facebook advertising—and get every single lead and sale out of your ad budget?
Read on to find out!
First and foremost, you should always add a Facebook “Like” button or box to your website or blog.
Having that button allows visitors to “thumbs up” your page without even having to leave the site.
For example, let’s say they’re in the middle of reading or a post on your blog and see a Facebook like button, clicking that will automatically allow them to like your page.
Compare that to the reader having to navigate away from what they’re reading, clicking over to your Facebook page, and then possibly getting “sucked in” by all the distractions, never come back to the content they were once perusing.
The benefit is obvious, right?
You probably noticed our “Like” widget in the right sidebar:
So if you haven’t already, consider giving us a like! ;-)
Another place to add Facebook buttons and boxes is your author “bio box.”
(You can see mine at the bottom of this post.)
This also applies when you’re guest posting on someone else’s blog—which you should also make a point of doing.
After all, there’s thousands and thousands of blogs out there all related to Internet marketing, network marketing, building a business, etc.
All those authors don’t want to write all the time, so guest posting is an excellent way to help them out and give you an opportunity to engage their readership.
So what you can do in these situations is ask to have your blog’s Facebook Like button under your author bio when you do that particular guest post.
This is a standard and expected request, so don’t be shy!
Next, you connect your profile with your Page or Pages.
It’s amazing how many people I see leave this opportunity on the table!
How do you connect your profile to your Facebook Page?
You’ll notice when you’re on Facebook that many people put their Page down as where they “work” in their “About” section.
That’s the way you want to do it.
You want to utilize your personal profile to drive traffic to your Page, and not just have something vague like “work from home,” or “vacation maestro,” or “maker of dreams come true.”
I mean, those things are cool, but you’re not telling people anything important that way.
And they can’t click on anything.
There’s no Facebook page connected to those descriptions.
So if you’ve got a Facebook page, you could put your Facebook page in that spot and people will look at your profile and go, “Oh, what’s this, this looks interesting,” click over to it and then like your page.
It’s a lot better than just having something up there that you can’t click on!
This one never occurred to me for the longest time…
When I used to send broadcasts to my list, I would put my email address in there, with a note saying “write me back if you want to.”
Sometimes I’d put my phone number in there too.
How little I knew then!
Now I realize there’s something called an email signature.
What you basically do is use this tool called “WiseStamp Email Signatures,” which lets you create a professional email signature that links to your website or blog, and all social media accounts.
So all your readers can like you on Facebook button straight from the email they’re reading!
If you’re doing email marketing (which you should be!), this is a sure way to get your list on your Facebook page and reach them twice as effectively.
It never hurts to casually ask your social network audiences—in places like Twitter, Instagram, LinkedIn, Google+, Pinterest, etc.—to go ahead and like your Facebook account.
You always want to connect all your Facebook pages with your other social audiences.
The rule of thumb is: never make it difficult for your audience to find you!
On Twitter or LinkedIn, for example, you can create promoted tweets or sponsored updates to reach people beyond your followers and to target specific audiences that you want to convert to Facebook fans.
There are lots of ways to do this.
Just remember to make it easy for folks to find you.
Time and time again…
I see people promoting a post on Facebook to very untargeted audiences.
What do I mean by that?
Well, for example…
One person I saw, just the other day, was boosting some awesome EMP blog posts on Facebook.
But they were boosting them to very generic audiences, like “online lead generation,” or “Internet marketing,” with millions and millions of Fans.
Those are extremely broad, you know?
Those are very untargeted and WAY too large a pool of potential prospects to be effective.
So the advice I gave this person is if they’re going after an Internet marketing type of interest, don’t use such broad interests.
Instead, use well-known “gurus” in the Internet marketing industry.
Your prospects know who the “celebrities” are in their niche.
And you have the opportunity to tap into Facebook’s powerful audience targeting options to laser-target these much more refined interests.
Here’s another thing people don’t do enough…
They’ll set up a Facebook page, and then they don’t do a whole lot with it.
Now, most users use Facebook frequently via their personal profile.
But if you want to grow your page’s audience, you want to consider using your Facebook Page as your primary profile instead.
Basically what you want to do is use the drop-down menu on the right on your Facebook dashboard to choose your Facebook page instead of your personal profile, and then go around and interact with other Facebook pages out there.
This is how you can get attention from different influencers.
Comment on their posts, and make it a thoughtful comment, so when they see your comment, they’re like, “Oh, who’s this person? This might be interesting.”
It’s a great way to reach out to other people.
Just don’t start spamming people!
Don’t go to the other gurus’ and promote yourself directly!
Say you wanted to connect with Kate McShea.
Then go and take a look at her Facebook page and see what she’s posting, make a couple thoughtful comments, or perhaps agree with her on some of those posts.
Do not just go, “Kate! OMG! You’re so cool! Let’s talk! Can you promote my product!?!” or something like that.
Also, don’t open with “Can you give me all the secrets?”
Kate gets thousands of requests like that every month.
That’s NOT a way to get her (or anyone else’s) attention.
Instead, use thoughtful promotion on social media and thoughtful communication on social media, so that folks are attracted to your Page.
Finally, we have creating a Facebook “Group” to go along with your Page.
I’ve seen members in our community do this the right way.
I’ve seen members in our community do this the wrong way.
So let’s talk about doing it the right way!
Facebook groups can be an awesome thing if you continue to engage with the people who’re in yours.
Personally, I’ve been guilty of creating a group and then getting busy with something else.
In those cases, the group kind of becomes a cemetery, a wasteland, and people forget about it.
For the record, I’m not saying there’s anything wrong with that (I’ve been there), it’s just not going to get you anywhere.
Instead, if you want to get a group started, reach out to the people you know, reach out to your friends.
Say something like…
“This is the purpose of the group I’m starting. I’m going to moderate X times during a day, I’m going to put out X amount of content every day. Would you like to be a part of this?”
You’ve got a 99% chance people will say, “yes” … if you ask them nicely.What really makes people mad is when you add them to groups without their permission, which happens to me a couple of times a week.
If you add me to a group—and I don’t know why Facebook allows people to do this, but you can add all your Facebook friends to your group automatically, without their permission—I’m going to un-join so fast it’ll make your head spin if you didn’t ask first.
And then I’m probably going to un-friend you.
Because that’s not something friends should do—adding people to groups without their permission.
So if you randomly add people from your friends list, don’t be surprised if you get some negative reactions.
The best way to do it, and the way I like, is if you just ask me up front, and say…
“Hey, I’m starting this group. I want to get it off the ground. I think you have a lot you could contribute to it. Would you mind joining?”
I always say, “yes,” if people ask me first, and lots of other industry leaders would do the same thing.
It’s just like my inbox.
I don’t want somebody spamming me if I’ve never signed up to receive their newsletter in the first place.
So that’s the best way to create a group, which can be very, very effective if you do it right.
Once you’re engaging your audience…what’s next?Okay, so now you’ve learned how to effectively connect with and engage your audience on Facebook.
This is the first step of the traffic equation!
Yet a few questions remain to complete your strategy and ensure profitability from the get-go.
- How do you craft a landing page that converts visitors into leads (based on proven, real-world results)?
- What are the critical questions you must answer before investing a dime in traffic?
- How do you craft ads attract buyers (and not looky-loos who click, but don’t ever spend a penny)
These are all great questions (which we get asked often in our private communities here at Elite Marketing Pro).
And that’s precisely why we put together a point-for-point tutorial that answers each one in this 100% FREE traffic workshop, hosted by none other than Tim Erway, our fearless leader and CEO.
Simply pick a time and register.
You’ll soon discover how to put together rockin’ ad campaign in just 10 minutes a day with as little as $10 in ad spend.
In fact, we’ve used the exact formula you’ll soon discover to turn a $10 test campaign into $141,246.30 in sales.
The technique is based on a 120-year old “incognito” advertising secret—and when you figure it out, you’ll kick yourself for how easy (and effective) it is!
So if you haven’t registered yet, what are you waiting for?
Until next time,
Chief Traffic Officer
Elite Marketing Pro
Latest posts by Matt Baran (see all)
- The Right Mindset for Paid Advertising - April 20, 2017
- The 7 New Rules of Facebook Traffic for 2017 (and Beyond!) - January 31, 2017
- 7 Facebook Ad Metrics You Should Be Tracking - November 3, 2016